“How Many Cold Calls Should I Make a Day?” How to Increase Your Closing Rate

“How many cold calls should I make a day to succeed in sales?”

It’s a common question, but here’s the thing: there’s more to it than just numbers.

In this blog, we’ll flip the script and show you what you really need to focus on. 

Instead of fixating on the quantity of cold calls, we’ll guide you toward a strategy that boosts your closing rate.

So, if you’re ready to ditch the old cold-calling grind and discover a smarter approach, keep reading. 

We have the insights to transform your sales game and close deals like a pro. 

How Many Cold Calls Should I Make a Day? 

You’ve probably heard the advice to make tons of calls every day to reach your goal. 

But here’s the truth: chasing high call numbers can backfire. It might seem counterintuitive, but more isn’t always better in cold calling.

When you prioritize quantity over quality, you risk reducing the effectiveness of your calls. Instead of having meaningful conversations with potential customers, you’re rushing through calls just to meet a quota. 

And guess what? That can harm your closing rate.

So, before you start dialing like there’s no tomorrow, let’s discuss why it’s crucial to prioritize call quality over quantity.

Prioritize the Quality of Your Sales Calls Over the Quantity 

When it comes to cold calls, it’s easy to get caught up in the numbers game. 

You might think that making more calls is the key to success, but here’s the twist: quality beats quantity every time.

So, asking “how many sales calls per day” is actually the wrong question.

Instead of chasing after an ever-increasing number of calls, shift your focus to something that truly matters—making each call count. Understand your potential customers’ pain points and position your product as the solution.

Rather than rushing through a hundred calls, invest your time in meaningful conversations with the prospects who genuinely need what you’re offering. 

Plus, if you prioritize quality over quantity, the amount of good cold calls that you can close will naturally increase.

So get your foundation right first before you play the numbers game.

In the next section, we’ll reveal a step-by-step process to help you transform your cold calls from “numbers” into opportunities for real connections and successful sales. 

So..How Many Sales Calls Per Day? Try This Process Instead 

Earlier, we talked about making each call count. 

We also discussed truly understanding your customer’s pain points and tailoring your product based on their needs. 

This is where the needs-based selling framework comes in. 

Real sales isn’t babbling about your product. It’s not even about trying to make the sale. 

It’s about truly helping your customers resolve their pain points.

So, let’s cut to the chase and talk about the needs-based selling framework.

Here are the seven steps to the process:

Step #1: Build Rapport

When it comes to making successful cold calls, building rapport is key. 

It’s the foundation of a strong and lasting relationship. Your goal is to let your potential customers see you as more than just a salesperson.

But how do you do that? 

It’s surprisingly simple: Show that you care. 

Ask about their interests, hobbies, or anything to help you find common ground. 

Connect with them on a personal level because remember: customers tend to buy from people they like and trust.

So, be friendly, show that you’re genuinely interested, and aim to build a connection that leaves your customers feeling positive about doing business with you.

Step #2: Frame the Call

Now that you’ve established a connection and built some rapport, it’s time to frame the call. 

Some might think this step sounds a bit “salesy,” but here’s the truth: in any professional meeting, what’s the first thing you do? You state the agenda.

It’s commonplace to casually outline what you want to achieve on the call and the topics you plan to cover. This keeps the conversation on track and builds anticipation for what you’re about to offer.

By framing the call, you’re giving your customer a sneak peek of what’s in store and building excitement for what you’ll present. 

A little anticipation can go a long way in making your pitch more effective.

So, remember to set the stage effectively for both you and your client.

Step #3: Gather Important Information

This step is what separates the pros from the amateurs. 

You must understand your customer’s needs, goals, and pain points.

Be bold and ask probing questions that get to the root of their challenges. 

This is where you’ll discover those golden nuggets of information that will help you tailor your pitch and ultimately seal the deal.

You can use either “Problem First Flow” or “Goal First Flow.” 

The “Problem First Flow” involves identifying your customer’s pain points and challenges, while the “Goal First Flow” focuses on understanding their goals and aspirations first.

There’s no one correct path, so go with the flow that feels right for the customer. 

You can also ask questions that help you understand both the problem and the goal. 

For example, ask, “What’s the biggest challenge you’re currently facing in your business?” or, “What would success look like for you?”

Remember, the more you know about your customer’s needs and goals, the easier it’ll be to position your product or service as the perfect solution.

Step #4: Transition

Now, let’s talk about transitioning effectively in your call. 

When addressing any questions or concerns your customer may have, it’s crucial to prioritize trust and show genuine interest in their needs.

One way to do this is by giving the client control and asking them where they want the conversation to go. 

You can say something like:

“I don’t feel like I have any more questions. Is there anything else that you feel like we haven’t covered that I need to know?”

This not only demonstrates that you care about what they want, but it also ensures that the conversation stays centered on their needs, not just your own goals.

So, resist the urge to rush into your pitch right away. Instead, take a moment to ensure that your customer is on the same page as you and that you fully understand their concerns. 

They won’t be ready to buy until they believe your product meets their needs. Take the time to figure out as much as you can about those needs.

Remember, trust and clear communication are the cornerstones of any successful sales process.

Step #5: Pitch

Now, let’s dive into the art of pitching. 

You’ve built rapport, framed the call, gathered crucial information, and made a smooth transition. 

But before we jump into the pitch, remember one essential thing: the pitch is all about the customer’s needs.

I can’t stress this enough. 

It’s not about showcasing your product or service—it’s about demonstrating how it can solve their problem. 

Start by making a high-level promise that’s tailored to their specific desires. Make them feel like you’re speaking directly to them and addressing their pain points.

Alright, let’s break down the steps in the pitching process:

First, we need a paradigm shift. We must make the customer believe that their problem can be solved in the first place. 

Then, we need to “future pace.” This is where you’ll help the customer visualize how their life will improve once their problem is solved and how your product can be their solution. 

Eliminate their fear of failure as much as possible. Address any concerns they may have and provide reassurance that you’ll be there to help them every step of the way.

But remember, the pitch is different for every customer. It should be tailored to each customer’s unique needs and circumstances. Get creative and make the pitch personal.

Step #6: Committing Phase

You’ve delivered your pitch, and your customer is enthusiastic about your product or service. 

Now it’s time to seal the deal. But it’s important not to just blurt out a price and hope for the best.

Instead, paint a vivid picture of your customer’s future after they buy your product. People want to be certain they’re making the right decision before they part with their hard-earned money. 

Describe the benefits and outcomes they can expect in detail.

For example, if you’re selling a fitness program, you could say something like: “Imagine waking up every morning feeling energized and ready to take on the day. Imagine looking in the mirror and seeing a stronger, healthier version of yourself. That’s what our program can do for you.”

Use powerful language and instill confidence in your words. 

There’s nothing worse than a salesperson who seems unsure about their own product. So, before you reveal the price, take some time to describe the outcomes your customer can expect. 

This will make the price seem like a small investment in the bigger picture of their improved life.

Step #7: Objection Handling

Objections are part of the sales process, even with the perfect pitch. 

But don’t worry: objections are a sign that the customer is engaged and interested in the conversation.

To handle objections effectively, stay calm and don’t take them personally. 

Remember, objections reflect the customer’s concerns or doubts, not you. 

When faced with an objection, begin by acknowledging and empathizing with the customer’s concern. Repeat their objection to ensure you fully understand it and then address it head-on. 

Provide evidence or examples that can help alleviate their concerns.

If the objection revolves around price, try reframing the conversation to highlight the value your product or service offers. Show the customer how it can save them time or money in the long run.

Lastly, if you can’t overcome the objection immediately, asking for more information or offering to follow up later is perfectly fine. 

The key is always to be respectful and keep the conversation going.

Remember, sales is all about building relationships and adding value to your customers’ lives. 

By following these steps and mastering the art of sales, you’ll be well on your way to closing more deals and achieving outstanding success in your business.

Close More Your Calls With This Framework 

Remember that making more cold calls isn’t the secret to success in sales—it’s about making each call count.

The heart of successful sales lies in understanding your customer’s needs and addressing their pain points. It’s not about pushing your product or service…it’s about positioning your product as the solution they’ve been searching for.